Revolutionizing Maritime Fuel Through Green Chemistry
Curve Energy is a technology-driven company dedicated to providing sustainable, commercially viable solutions for the maritime fuel industry. Using its proprietary green chemistry process, Curve Energy offers an efficient, scalable, and cost-effective method to desulfurize Heavy Fuel Oil (HSFO) and upgrade it to Very Low Sulfur Fuel Oil (VLSFO), ensuring compliance with IMO 2020 and future environmental regulations.
Founded in 2018, the company has spent years in R&D, technology validation, and securing global patents to develop a proven alternative to the industry’s temporary fixes. Today, Curve Energy is advancing toward the deployment of its first commercial-scale plant, marking a significant step toward industry-wide adoption.
Curve Energy envisions a future where sustainable, low-emission maritime fuels are not only an environmental necessity but also a profitable, scalable reality. As the global fuel industry transitions away from high-sulfur fuels, our goal is to provide a commercially viable and regulation-compliant alternative that supports both economic growth and environmental responsibility.
By leveraging green chemistry and cutting-edge innovation, we aim to reduce emissions, improve fuel efficiency, and create long-term value for ports, refineries, bunker hubs, and the shipping industry. Our vision is to be the leading force in redefining maritime fuel solutions, ensuring that sustainability and profitability go hand in hand for stakeholders, investors, and future generations
Our Vision
Curve Energy is committed to transforming the maritime fuel industry by providing cost-effective, scalable, and regulation-compliant desulfurization solutions. Our technology eliminates the need for carbon-intensive hydrogen processing, scrubbers, and unstable blended fuels, ensuring a sustainable and commercially viable alternative for the industry.
Through proprietary green chemistry and AI-driven refinery optimization, we aim to empower shipping, refining, and fuel industry leaders with future-ready solutions that enhance efficiency, profitability, and environmental compliance. Our mission is to drive the global transition toward cleaner fuels, aligning economic growth with sustainability and long-term industry success.
Our Mission
Industry Challenges & Curve’s Opportunity
The introduction of IMO 2020 regulatory standards set strict sulfur emission limits, requiring the maritime industry to transition away from high-sulfur fuels. However, existing alternatives have proven to be temporary fixes rather than long-term solutions, failing to fully align with regulatory mandates and the industry's evolving environmental responsibilities. With additional emissions regulations and potential carbon taxes on the horizon, shipowners, refiners, and ports face increasing pressure to adopt sustainable and compliant fuel alternatives.
Beyond regulatory concerns, the industry's current solutions remain costly, unstable, and commercially unsustainable. Many options require high capital expenditures, operational inefficiencies, and extensive infrastructure adjustments, making them difficult to scale while offering limited long-term economic value. As a result, industry players are searching for a cost-effective, stable, and scalable alternative that ensures compliance, cost savings, and reduced carbon tax exposure..
Curve Energy delivers a commercially viable, scalable, and future-ready alternative that overcomes these challenges. By providing a low-cost, regulatory-compliant, and environmentally responsible solution, Curve Energy is redefining fuel desulfurization and emissions reduction, setting a new industry benchmark for sustainability and profitability.
The Problem: Maritime Fuel Industry Under Pressure
The maritime industry powers 90% of global trade but is also a major source of pollution, emitting sulfur oxides (SOx), nitrogen oxides (NOx), CO₂, and vanadium into the environment. For decades, the industry relied on Heavy Fuel Oil (HSFO), a low-cost but high-emission fuel that contributed significantly to air pollution and ocean acidification.
To address this, the IMO 2020 regulation came into effect on January 1, 2020, requiring a sulfur content reduction from 3.5% to 0.5% in marine fuels. While this regulation was a major step toward emissions reduction, the industry struggled to find long-term solutions, instead relying on temporary and problematic alternatives:
Blended Fuels (VLSFO): Unstable, costly, and fails to reduce NOx and vanadium emissions.
Scrubbers: Expensive, inefficient, and already banned in multiple regions due to environmental concerns.
Hydrogen-Based Desulfurization (HDS): High energy demand, carbon-intensive, and economically unsustainable.
The Opportunity: A Market Ready for Disruption
The global bunker fuel market consumes over 250 million metric tons per year, valued at $150 billion in 2024 and growing at 4.3% CAGR. The serviceable market for Curve Energy’s technology was 165 million metric tons last year, and with carbon pricing mechanisms on the horizon, the demand for cost-effective, regulatory-compliant desulfurization is greater than ever.
Curve Energy provides a scalable, commercially viable alternative that addresses the growing regulatory and economic challenges faced by shipowners, refiners, and fuel suppliers.
AI-Driven Innovation & Future Expansion
Always ahead of its time, Curve Energy harnesses AI and cutting-edge technology to develop future-ready solutions, just as it has transformed desulfurization with Green Chemistry.
Curve Energy is developing AI-driven refinery optimization solutions, integrating advanced data modeling with real-time processing capabilities to enhance efficiency, reduce emissions, and improve fuel processing.
Curve Data Reach™ will integrate with digitized refineries to analyze and optimize refining conditions.
Curve Pre-Wash™ will leverage predictive AI modeling to maximize desulfurization efficiency and fuel quality.
As digital transformation reshapes the refining industry, Curve Energy’s AI-driven solutions will provide a competitive edge, creating new opportunities for optimization, emissions reduction, and potential licensing revenue.
Company History & Founders
Our Founders: A Legacy of Innovation and Business Success
Curve Energy was founded in 2018 by John Anthony (Tony) Joyce and Matt Wyatt, both of whom brought decades of experience in logistics, refining processes, and green chemistry solutions. Their shared vision was to create a sustainable and commercially viable alternative to the temporary fixes adopted by the industry.
John Anthony (Tony) Joyce (1936–2021): A Visionary Leader and Entrepreneur
John Anthony (Tony) Joyce was a respected Melbourne businessman, pioneer, and entrepreneur who successfully built, led, and sold multiple companies across diverse industries.
In 1963, he brought the first commercial computer to Australia, playing a pivotal role in the country’s technological evolution.
He co-founded Computer Logistics Solutions (CLS) in 1987, a leading logistics provider that was recognized as one of Australia’s “100 Fastest Growing Private Companies” for five consecutive years before being acquired by UPS in 2000.
His philanthropic legacy continues, with 10% of pre-investment shares gifted to a Non-Profit Charitable Foundation to support underprivileged communities.
Matt Wyatt: Technical Expertise in Refining and Green Chemistry
Matt Wyatt is a specialist in refinery processes and catalysis, with over 20 years of experience in fuel desulfurization, carbon capture, and emissions reduction technologies.
A key innovator in green chemistry-based desulfurization, Matt was instrumental in developing Curve Energy’s patented process.
As a major shareholder and exclusive advisor, he continues to guide Curve Energy’s technological direction, ensuring it remains at the forefront of sustainable fuel solutions.
He co-founded Curve Energy in 2018, recognizing early on the need for a scalable, sustainable fuel solution in the maritime industry.
Today, Curve Energy is led by a team of experienced industry professionals dedicated to bringing the company’s vision to full-scale commercialization.
Key Milestones
From Concept to Commercial Deployment
Since its founding, Curve Energy has progressed through key technology and business milestones, positioning itself for commercial deployment
2018 – Concept and Technology Vision
Curve Energy was founded with the goal of creating a scalable, commercially viable green chemistry solution for maritime fuel desulfurization. Recognizing the limitations of existing alternatives, the company began developing a low-cost, sustainable, and regulatory-compliant process to upgrade Heavy Fuel Oil (HSFO) to Very Low Sulfur Fuel Oil (VLSFO).
2019 – Reactor Development & Initial Demonstration
The company developed and tested its first small-scale reactor, successfully demonstrating the feasibility of its process to selectively remove sulfur, nitrogen, and vanadium under near-ambient conditions. This milestone proved the technical foundation of Curve Energy’s approach, confirming that high-yield desulfurization could be achieved without the need for SMR hydrogen or high-energy processes. As a next step, further optimization and process testing were initiated.
2020 – Proven Technology & Process Refinement
Through continuous testing and optimization, Curve Energy validated the effectiveness of its green chemistry-based desulfurization process, confirming high yield rates and compliance with IMO 2020 regulations. These successful trials reinforced the scalability and economic viability of the process.
2021 – Independent Validation & Industry Assessment
To further strengthen credibility and ensure compliance, Curve Energy engaged independent industry experts and third-party analysts to validate its process. These assessments confirmed the technology's efficiency, commercial potential, and alignment with regulatory requirements.
2022 – Patent Protection & IP Secured
Curve Energy secured patents for its proprietary chemical process, establishing intellectual property protection across several dozen countries. In parallel, the company continued laboratory testing to refine its process and began early-stage collaboration with industry leaders, setting the groundwork for future commercialization and large-scale deployment.
2023 – Advancements in Chemical Processing Systems
The company further refined its chemical processing system, focusing on process efficiency, cost reduction, and scalability. These improvements enhanced reaction efficiency, selectivity, and energy optimization, reinforcing the process as a viable long-term alternative to existing desulfurization methods. Curve Energy also worked on optimizing its Tank-to-Tank System to enable seamless deployment at ports, terminals, and refineries with minimal infrastructure requirements.
2024 – Industry Collaboration & Final Optimization
Curve Energy expanded collaborations with industry leaders, conducting laboratory testing and process optimization in partnership with bunker hubs, ports, and refinery service providers. These efforts are focused on ensuring seamless industry integration and preparing for commercial-scale deployment.
2025 – First Commercial Plant Construction & Public Listing
Curve Energy is progressing toward the construction of its first commercial-scale plant, marking a major step toward full-scale market adoption. Simultaneously, the company is preparing for a public listing, supporting further expansion, commercialization, and strategic partnerships.
Leadership Team
Honoring the Founders' Legacy & Driving the Future
Peter James Joyce, ATPL/TRI – CEO / Curve Energy Corp.
Peter James Joyce is a seasoned executive and industry leader with over four decades of global operational experience. As the son of Curve Energy’s late founder, John Anthony (Tony) Joyce, Peter is dedicated to advancing his father’s vision, leading the company toward full-scale commercialization and long-term growth.
With a distinguished career spanning 43 years in aviation, Peter has held command, training, and senior leadership roles, gaining extensive experience in high-level operations, logistics, and strategic execution. Since 2007, he has been working with the Dubai Royal Air Wing, the paramilitary airline of the Government of the United Arab Emirates, providing aviation services to the Dubai Royal Family. His proven leadership, operational excellence, and global strategic mindset position him as the ideal executive to lead Curve Energy’s next phase.
As CEO and a major shareholder, Peter is deeply invested in Curve Energy’s success, driving its commercialization strategy while ensuring innovation, regulatory compliance, and industry leadership. He focuses on securing key industry collaborations, Joint Ventures, and licensing opportunities, leveraging his expertise in global operations to position Curve Energy for efficient market expansion.
Peter Joyce brings the leadership, vision, and execution needed to transition Curve Energy from R&D to full-scale deployment, ensuring the company remains at the forefront of sustainable fuel solutions.
ALi Mohammed Bakhsh, BSBA - Director / Curve Energy Corp.
Ali Mohammed Bakhsh brings over four decades of leadership across energy, finance, and international joint ventures. He holds a Bachelor of Science in Business Administration from the University of Texas at Dallas and began his career at Saudi American Bank, a Citibank joint venture, where he led financial strategies for large-scale institutional clients.
He later joined Saudi Aramco, the world’s largest integrated energy company, holding senior roles in sales, marketing, treasury, and joint venture strategy. His work supported global expansion efforts and involved financial planning and commercial oversight for multi-billion-dollar mega projects.
Mr. Bakhsh served as Chief Financial Officer of the Saudi Aramco - Sinopec Joint Venture - a major partnership with Sinopec, the listed subsidiary of China Petroleum and Chemical Corporation, the world’s largest oil refining group by capacity and revenue. There, he oversaw capital planning, financial strategy, and operational performance on one of the energy sector’s largest cross-border projects.
He is currently Chairman and Co-founder of Saudi Infovision Consulting, advising regional and global companies on financial transformation and strategic growth. His experience across the Middle East and Asia - critical centers for oil, maritime trade, and global bunkering - strongly aligns with Curve Energy’s growth strategy and market focus.
Michael Hopkinson CPA (NH) CFO / Curve Energy Corp.
Michael Hopkinson is a Certified Public Accountant (CPA) with over 25 years of experience in U.S. taxation, corporate finance, and public company leadership. He has held senior executive and board roles across diverse industries, including energy, mining, life sciences, and technology.
Michael began his career in the U.S. with Arthur Andersen before relocating to Canada, where he advanced through top accounting firms - spending more than a decade with Big Four firms and gaining deep expertise in cross-border tax planning, audit compliance, and capital structuring. His work has spanned financial reporting, tax provision analysis, and regulatory readiness for both emerging and mature enterprises.
In addition to his leadership experience, he brings a strong foundation in U.S.–Canada tax strategy, corporate governance, and capital markets. As a trusted advisor, he has guided companies through public listings, financial audits, and growth-stage financing, ensuring alignment with evolving compliance frameworks.
Michael holds a Bachelor of Science in Accounting from the University of Kentucky, where he also competed in Division I tennis. A longtime resident of Vancouver, he plays a key role in strengthening Curve Energy’s financial strategy and positioning as the company advances toward global expansion and commercialization.
Terence (Terry) Mahoney – COO / Curve Energy Corp.
Terence (Terry) Mahoney is a seasoned executive with extensive experience in scaling and expanding international businesses. As the longtime business partner of John Anthony (Tony) Joyce, Terry played a pivotal role in building high-growth companies, successfully leading strategic expansion across Australia, Asia, and Latin America.
With a distinguished career in corporate strategy, logistics, and business scaling, Terry co-founded Computer Logistics Solutions (CLS) with Tony Joyce in 1987. Under their leadership, CLS became one of Australia’s “100 Fastest Growing Private Companies” for five consecutive years, servicing major multinational clients before its acquisition by UPS. His expertise in business structuring and market expansion has been instrumental in developing sustainable, high-growth enterprises.
As COO and a major shareholder, Terry is deeply invested in Curve Energy’s commercialization and expansion strategy. He leads the company’s market deployment efforts, securing strategic partnerships and Joint Ventures while ensuring seamless integration of its technology into refineries, bunker hubs, and shipping operations.
Terry Mahoney’s leadership, vision, and experience in scaling global businesses ensure Curve Energy is positioned for full-scale commercialization and long-term success in the maritime fuel sector.
Curve Energy is now entering the next phase of its growth, working toward full-scale commercialization, continued technology advancements, and strategic market expansion to meet the evolving needs of the maritime, refining, and energy industries
